Marketing Agencies
A marketing agency is a team of trained individuals, or marketers, who work together to help a client attract customers and enhance the user experience through various media¹. Marketing agencies help clients implement and manage marketing operations and strategies to achieve their business goals.
There are different types of marketing agencies, such as advertising agencies, digital marketing agencies, and more. Advertising agencies have a larger scope and manage any form of paid advertisements, including digital and print. Most often, these agencies are in charge of creating the graphics, publishing the ad, and managing traffic. Digital marketing agencies specialize in online channels.
In the marketing of agricultural commodities, the following agencies are involved:
Producers
An agricultural producer is a person, including non-profits, directly engaged in the production of agricultural products.
Most farmers or producers, perform one or more marketing functions. They sell the surplus either in the village or in the market.
Some large farmers through storage and transport functions create utility for their products.
Example – off season availability of mango and pea.
Middlemen
A middleman in marketing is an intermediary in a distribution or transaction chain who facilitates interaction between the producer and the consumer.
Middlemen are those individuals or business concerns which specialize in performing the various marketing functions and rendering such services as are involved in the marketing of goods.
There are different types of middlemen in marketing, such as brokers, agents, and more.
